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AOL PR Fail
Yesterday, AOL previewed its new identity to fairly mixed reviews. There’s plenty of conversation about the new logotype, which you can find simply by typing “AOL” in your favorite search engine. What...
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Pleased and Excited? Oh Please!
A former client of mine was bought recently. Great news for them as they all worked hard and earned the buyout. I’m sure the company buying them knows that they picked up a great technology and a smart...
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Scientology, Journalism and Money in a New Media World
The age of new media means that anyone can publish. That much we know. But the full implications of this switch are just becoming clear. Take the situation in Tampa Bay, Florida, in which the St....
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Google Moves the Earth
The earth moved under the feet of the PR industry earlier this month when Google did something simple: it distributed its own earnings announcement. It didn’t rely on one of the paid channels such as...
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Death of the Twitter Celebrity
**Editor’s Note – Fresh Ground is pleased to welcome Kristin Grages to our team. In addition to doing great work for our clients, she’ll poke her head in here from time to time to talk about...
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Press Releases Aren't Dead! But We Should Bury Some Myths
Just because we don’t type on a typewriter, doesn’t mean typing is dead. Photo from geoftheref on Flickr I’m tired of hearing that the press release is dead. Sure, it was a great meme in 2006 and it...
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